The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
Theory H2 are, for this reason, refuted
In the first instance, the brand new imply number of spouse dominating sturdy product purchase erican group than in new Anglo class, therefore verifying H1. So it, definitely, implies brand new effect off higher men prominence when you look at the North american country-Western families if purchase of durables are concerned. Table II plus reveals a mean amount of North american country-American mutual choices significantly smaller compared to that the newest Anglo category, for this reason indicating a lot fewer shared ilies. That it confirms hypothesis H3. There can be, but not, no mathematically significant difference in the quantity of wife dominant erican and you may Anglo groups.
In the example of aforementioned, the two account corresponded to help you employment off minimum 20 occasions an effective month, otherwise out of work
Because earnings and you will employment status are often linked to competition, and therefore both can be allegedly connect with family decision making, three separate about three-way ANOVAs were did, one per of your around three dependent strategies. While you are earnings try a five peak ordinal level, race and a position reputation got only a couple membership. Tables III and IV present both analyses in which high outcomes was in fact receive.
Suspicions that the subcultural differences in family purchasing behavior observed in the initial analysis were simply a statistical artifact attributabLe to employment status and/or disparate income levels, were not borne out by this additional analysis. “Hence advertising and strategy to possess durables do not efficiently getting geared to one sex”の続きを読む